RMB Editing provides freelance copy writing including web content, blog posts and marketing copy.
Web designers find it easier to convince clients they need top-notch web design than professional copy writing for web pages, but both are vital.
It’s a tough job to convince someone that the design and the copy placed within it are both vital, but a web designer’s client won’t be happy with their new website very long if the copy readers find on it fails to convert them into customers.
Sometimes, even if you’ve convinced your client of the value of content, you still have to contend with delays to providing it that holds up a project. A well-designed page can’t be published without effective, well-written copy, or with no copy at all.
Recently, a web designer working on a new website for their client asked me to write up an “About us” description for their client. Normally, I schedule a short interview with the business owner to get a feel for the history and approach of a business, and a few quotes about their business. This time, the designer’s client was so busy there wasn’t time to schedule an interview. But, the designer needed copy for the web site’s “About us” page to finish the project by their deadline.
No problem.
Fortunately, the company had been around for a while, and during that time, the owner had occasionally posted about the business, its history, and approach to the industry. A little searching produced a few detailed descriptions of the company in the owner’s own words from the original website, and in several social media descriptions and comments. A few testimonials about the company’s superb service also provided helpful background.
Within a few days, my web designer client had a well-written, SEO optimized “About us” description, in their client’s voice that allowed them to finish their project on time. Their client was pleased with the resulting page, written in their voice. Problem solved.
If you’re waiting on a piece of content that’s holding up a project, or just need quick, accurate and keyword tailored content, let’s talk.