When Medical Advantage developed a new service line for Nurse Practitioners, they branded it NP Advantage and launched a new website, NPadvantage.com, to promote the service to prospective clients – entrepreneurial nurse practitioners eager to blaze their own private practice paths through the health care industry.
Medical Advantage needed web page copy and several blogs pre-populated on the site, ready to go on launch within a matter of weeks. Working with a team of designers, SMEs and the Practice Growth Consultant, we settled on the voice of NP Advantage. I applied that guidance as I wrote the copy for the 11-page website, including the home page, about us, and compelling descriptions of the expertise and industry competencies brought to each of the services provided by NP Advantage.
I also wrote and edited the bios for each of the team members for messaging and word count, as well as the blogs to pre-populate the site’s content for launch. This was all delivered on time, although a late-project change of plan required us to expand two of the service descriptions into two additional pages.
