Author Archives Rob Borkowski

[https://www.freepik.com/free-photos-vectors/vintage”>Vintage photo created by jcomp – www.freepik.com]
Your website looks great to the eye, but inbound marketing will make it look good to Google, and your customers.

Without inbound marketing, your fabulously designed, expertly managed business website is dead in the water, uninteresting, easily dismissed.

You’ve got testimonials, a rocking portfolio. Your photos are eye catching, your layout is set up just-so. But you either don’t blog, or you don’t have regular posts.

Maybe you used to have a regular post up on your blog, but you ran out of steam. That’s nothing to be ashamed of. During 20 years as a newspaper and news website editor, I found that lots of folks wanted to start a column. Keeping it up every week, thinking up a topic, writing about it, making it informative, entertaining, or both, that takes mental stamina. Such psychological endurance is tough to come by. Scores of columnists have petered out after a few months, or a few years.

Most can’t keep it up forever – and those are the people getting paid to do it. You’re going to need someone else to tap in eventually, if only to give your creative mind a break.

Now, add the inbound marketing element. That’s right, you’re not only on the hook for regular, informative and interesting writing – you’ve got to factor in SEO, to ensure readers looking for unique, well written and informative information about your business, your expertise, and your service, can find it.

The idea is, readers interested in what you’re writing will find it during their Google search. Maybe they’ll return for more. In the process, you’re now among the sources they seek out on that topic. Eventually, when your readers require your services, they’ll know you’re the expert to reach out to.

Without inbound marketing, your website is just sitting there, a fancy, expensive digital paper weight, passively taking up pixels without doing a thing for you business. Google doesn’t notice you. When Google doesn’t take notice, no one else does.

Soon, nobody is looking at your website unless they’re curious about the url on your business card. When they do, if they find a blog that hasn’t been updated in while, that’s not good for you.

Your website needs to be dynamic, not static. You have to keep adding content with the SEO that will attract new readers. Ideally, you’ll reach out to someone who knows the ins and outs of SEO, someone who is an informative, entertaining writer who knows what the content on your site is supposed to do.

Got a project or a stale, static blog, or need to start up a blog and keep it going? Contact me at rob@rmbediting.com and let’s talk about your goals. Chances are we can accomplish a lot with four weekly posts.